Description
- This dual-force purple shampoo contains our max strength violet micro-pigments that instantly knock out brassy tones.
- Hair is left blonder, 95% stronger, and 10x smoother with double the softness.
- Instantly erases yellow tones and damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair.
- Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
- Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
- A purple shampoo that eliminates impurities and visibly repairs damaged hair for salon-worthy results with every wash.